Wellness tourism is clearly on the rise. Whether travellers are looking to escape for a two-week yoga and meditation retreat in Rishikesh in the Himalayan foothills, experience a traditional Thai massage, go for a morning run, or just find some good-quality vegan food on their trip, it’s important that those in the travel and hotel industry are aware of and cater to the needs of this important segment.
The wellness tourism market was valued by the Global Wellness Institute as worth $639 billion in 2017. From 2015-2017, it grew 6.5%. That’s twice as fast as the general travel industry. While Europe experiences the most wellness trips, it’s North America that received the greatest expenditure; however, the Asia Pacific region is the place to watch, with the region witnessing the fastest growth (13% per year) in both numbers of trips and expenditure. In addition to this, international wellness tourists spend 53% more on average than a regular international tourist.
Wellness tourists are often trendsetters. They are always on the look out for new experiences and are very well informed about the issues that matter most to them. While wellness tourists are very diverse, this video will set out a few of the key trends in wellness tourism.
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