Gen Z Marketing Strategies

Gen Z Marketing Strategies

Gen Zers are creator-driven, value-conscious, and drawn to brands who “keep it real”. In this session, the co-founders of PRZM will share 5 ways you can reach, capture, and retain Gen Z in 2020 and beyond. Rewatch all the #LaterCon sessions here 👀:

Wondering if TikTok marketing could work for your brand? Check out this blog post: 👈

Sign up for a free Later account: ✨

💌 Subscribe to our weekly newsletter:
📝 Read our latest blog posts:
📷 Follow us on Instagram:
👍 Like us on Facebook:
💬 Stay up to date on Twitter:
📌 Get inspired on Pinterest:

#genzmarketing #genzmarketingstrategies #genzmarketing2020


  1. Pagan Law on April 21, 2021 at 5:05 pm

    Love this great information and the great way is brought congratulations- in summary I will call it at last the real No BS generation is here – ready for great changes – ban egoism – welcome collaboration spirit-

  2. Yuka M on April 21, 2021 at 5:14 pm

    Gen z takes up 40% of the consumer population, is that in the United States, or the world? that seems a lot.

  3. Tony McLean on April 21, 2021 at 5:49 pm

    These are all excellent points for effective marketing in general. I’m not Gen Z, but I find ads most effective when they’re short, utilize humour (but don’t come off as corporate cringe), are genuine instead of pandering, transparent, and when the company engages with people, and gives back to local communities. If a company engages in unethical behaviours, I won’t support them.