How do consumers’ health and wellness preferences differ across the globe?

How do consumers’ health and wellness preferences differ across the globe?

Considerable efforts and wise investments are being made in the Health and Wellness sector. How can companies maximize their returns on those investments? AlixPartners’ David Garfield and Michael McCool spoke about the latest Health and Wellness report “Cracking the Code”, at the Consumer Goods Forum Global Summit in Singapore. The report—which divides the sector by continent—delves into what business leaders should know. How do consumers in particular areas across the globe view health and wellness? Listen to find out.