Convenience is also another huge trend across the beverages market. Wines and beers are not the only beverages that come pre-packaged and ready for consumption anytime anymore. In fact, Helio has data on more than 2,800 emerging brands that carry canned or bottled beverages, from lattes to kombuchas to non-alcoholic spirits and hydration-boosting thirst quenchers. More and more consumers are choosing beverages that can provide for their needs while on the go, delivering both energy and nutrition. This is why we also see plenty of beverages specifically designed to satisfy and satiate. The metoric rise of lower calorie hard seltzer, led by White Claw, with sales growth doubling over the summer in 2019, is a well-known story. According to Allied Market Research, the total hard seltzer market is projected to reach $10.9 billion by 2027. While the popularity of pre-mixed canned or bottled cocktails was already on the rise, COVID-19 greatly accelerated the process. Off-premise dollar sales increased 156% percent for spirits-based hard seltzers for the 52-week period ending October 2, 2021. And it wasn’t just hard seltzers. Perhaps as a reaction from consumers looking for stronger flavors and higher alcohol content, the market for pre-mixed cocktails also took off, with sales for RTD cocktails growing 126% over the same period. And consumers also started purchasing this RTD alcohol in new ways during the pandemic, broadly adopting alcohol delivery service platforms. The biggest winner in this sector was Drizzly, which experienced 350% year-over-year sales growth in 2020. The beverage industry uses energy-intensive processes to extract the raw products needed for the drinks. However, increased consumer awareness is pushing companies to adopt more sustainable methods. Boxed wine has also jumped into the beverage scene. It is another adaptation that emerged from the pandemic. Some argue that boxed wine leads to better sustainability practices compared to bottled wine. It can also preserve open wine better than bottled and is more hygienic due to its structure.
https://circleup.com/blog/beverage-trends-2022/
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